Dannijo’s Danielle and Jodie Snyder eschewed the normal lookbook format for their Spring 2012 collection (which, they note, they can hardly keep in stock—especially the on-trend neon pieces), instead making a zine with industry insiders like ?uestlove, Mia Moretti, and Timo Weiland to show off their colorful baubles. As an extension of that project, the duo recently enlisted another pair of famous faces to model their Fallcollection—two of fashion’s most well-known siblings, Theodora and Alexandra Richards.
“We loved the idea of shooting sisters, as their dynamic and chemistry are really reflective of Jodie and I and their personalities really resonated with ours,” Danielle tells Style.com. “One [sister] is a bit more rocker and the other more classic, so we were really able to express the range of the collection through them.” Style.com has an exclusive first look at one of the shots (pictured), lensed by photographer Eric Ray Davidson. As for what they have up their sleeves (besides stacks of bracelets), the Snyder sisters report, “We have a few exciting projects that are in the works, but it’s too soon to tell. Stay tuned for our September fashion week experience; it will be our best yet.”
“We loved the idea of shooting sisters, as their dynamic and chemistry are really reflective of Jodie and I and their personalities really resonated with ours,” Danielle tells Style.com. “One [sister] is a bit more rocker and the other more classic, so we were really able to express the range of the collection through them.” Style.com has an exclusive first look at one of the shots (pictured), lensed by photographer Eric Ray Davidson. As for what they have up their sleeves (besides stacks of bracelets), the Snyder sisters report, “We have a few exciting projects that are in the works, but it’s too soon to tell. Stay tuned for our September fashion week experience; it will be our best yet.”
—Kristin Studeman (style file)
