Let your fashion tell your story.
Africa has a rich cultural history full of distinctive clothing that has evolved over the years. Today, African fashion is known for the bright colours and unique patterns handcrafted into stunning art pieces.
African fashion is one of the most exciting and inspiring styles around. It is a traditional style of dress that has changed very little in the last few centuries. It is one of the only styles where the long tunic with dresses for women and baggy trousers for men is still a perfect combination.
In the Western world, African fashion is a bit of a mystery, but in Africa, it’s a staple in the wardrobes of many women. It can be a casual look, or you can dress it up with accessories and a classy hat. Even though African fashion involves lots of colorful fabrics, it’s still very simple and can be worn by everyone.
African fashion is rapidly becoming a merging tool for diverse cultural styles. African brands are making use of style to create a blend of meaningful sub-cultures.
In the previous years, the existent diverse African cultures respectively showcased style in their traditional definition of fashion. African fashion had borders, fashion lines that initiated no room for integrating diverse styles into one.
Although respective cultural fashion identities still hold water in many African communities to date, African fashion has now developed a department of fashion with the make-up of different cultural fashion styles including western style, still reflecting the African heritage and identity.
For a long time, African fashion has been misconstrued as ‘tribal’ or ‘exotic’ and simplified to leopard skins and mud cloths. Many times, it is a point of reference. However, the source is never regarded as much as the derivative.
In 2020, African designers broke new ground to reach astonishing new heights of ingenuity and creativity. Some of the world’s top publications like Vogue and Forbes did in-depth features on African designers. The diversity charge led to a global push for recognition of a wider range of cultural contributions and African fashion made an unprecedented leap into the spotlight, with Africa becoming such a powerful force in the global fashion industry.
