Meghan Markle, the Duchess of Sussex, has expanded her entrepreneurial portfolio with the launch of a curated digital storefront on ShopMy, a platform designed for creators to share product recommendations and earn commissions through affiliate links. Announced via her Instagram Stories to her 2.6 million followers on March 24, 2025, Meghan introduced the shop as “a handpicked and curated collection of the things I love,” with a disclaimer noting that some products may include commissionable links.
The ShopMy page features an array of Meghan’s favorite fashion pieces, accessories, and beauty products, reflecting her signature “high-low” style that seamlessly blends designer items with accessible fashion. Notable offerings include the $1,350 ivory silk Windsor Gown by Heidi Merrick, a $495 Happiness Retreat Necklace by Ariel Gordon, and a $100 trench coat from Gap. Additionally, Meghan has shared beauty essentials such as the CND nail polish shades used in her “Montecito Manicure,” a glossy, pinky-white look achieved by layering Satin Slippers and Romantique.
The launch has garnered significant attention, with several items selling out shortly after the shop’s debut. For instance, a T-shirt from the luxury brand Bleusalt sold over 300 units in one day after Meghan featured it, while La Ligne jeans saw 500 pairs sold within two weeks.
However, the venture has not been without controversy. Critics have accused Meghan of “monetizing the monarchy,” pointing to her use of the royal title in the store’s name and the inclusion of high-priced designer items. Additionally, concerns have been raised about the ethical sourcing of some products, such as a £712 “ethical” handbag made by Rwandan women reportedly earning as little as 10 pence an hour.
Despite the backlash, Meghan’s supporters commend her for leveraging her platform to spotlight purpose-driven brands and share her personal style with a broader audience. A source close to the Duchess stated that the initiative aims to “thoughtfully share the products she genuinely loves and uses,” emphasizing authenticity and support for businesses she believes in.
This latest endeavor aligns with Meghan’s ongoing commitment to entrepreneurship and advocacy. In March 2024, she launched the lifestyle and cooking brand American Riviera Orchard, later renamed As Ever. By diversifying her ventures and engaging directly with her audience, Meghan continues to redefine her role beyond traditional royal expectations, merging her passions for fashion, business, and social impact.
Note: This article is based on information available as of March 28, 2025.
