“Hello Kitty” Clothing Line Launched by Fashion Label

A local fashion label known as “Ruby” is launching a limited-edition collection of Hello Kitty-licenced products. These products includes t-shirts, sweatshirts, oversized hoodies and activewear.

“This collection with Sanrio has been so exciting,”

Growing up I collected anything Hello Kitty! There’s no doubt Ruby x Hello Kitty will be one to remember.

– Deanna Didovich, Ruby’s creative director.

The collection, Ruby x Hello Kitty, will be available in stores and online from August 16, and is expected to take the brand’s customers on a trip down memory lane.

The collection also includes several non-licensed products, including a satin skirt and bomber jacket set designed to be mixed and matched with the streetwear pieces, as well as a denim jacket and mini-skirt.

The Hello Kitty activewear set is made from econyl fibre, which is nylon that is 100 percent regenerated from recovered fishnets and nylon waste. This helps to reduce the global warming impact of nylon by up to 80 per cent.

Ruby and its sister label, Liam, are increasingly incorporating sustainable materials into their collections.