PRADA
Golf inspired Prada’s offbeat, whimsical menswear collection for next spring and summer.
“I was using golf as an excuse to make it eccentric. Even if I hate golf and don’t play, it is completely international,” designer Miuccia Prada said backstage after the show.
The motif, she said, allowed her to merge ideas and cultures, although the basic theme of the collection was “Americana.”
Prada laid artificial turf for the show inside a cavernous industrial space in central Milan, just the thing for the riveted soles of the fringed golf shoes worn by the models – or were they caddies? Several carried floral printed or studded golf bags, with Prada-branded golf clubs.
Sporting cocky golf hats, the models seemed to enjoy themselves as they snaked down the grassy runway, to a lively remix of Cole Porter’s “Summertime.”
The backbone of the collection came in the well-tailored jackets, trousers and sweaters in neutral colours, from tan to black, that became the blank canvas for Prada’s whimsy.
