AFI is the premier fashion events and promotions company on the African continent, providing platforms to showcase African creative talent. The mission is to take African fashion to the world.AFI presents African fashion and creative talent in a manner that makes local talent globally relevant and ensures that the world has market access to African product and design. Through its numerous Fashion Weeks and initiatives, AFI opens up the continent to commercial projects, both locally and internationally, increasing the geographic spread of Africa’s fashion and the market access to the continent’s apparel. Mercedes Benz is a global luxury brand and has propelled other fashion weeks internationally to become more sustainable for instance Mercedes Benz New York Fashion Week. Since Spring of 1994 in Manhattan’s Bryant Park, New York Fashion Week welcomed Mercedes Benz on board and the event has risen to being one of the coveted fashion event of the year. Both AFI and Mercedes Benz South Africa are respective market leaders in their own industries which solidified the partnership. With such strong influence in their respective markets the continent is at a standstill to what this synergy can do for Africa as a whole.
